Skip to content
ICM Holdings International
Search⌘ K
Index
Growth that survives its own economics

23 · Practical appendices

Appendix: sales and finance worksheets

Complete unit, contribution, credit, discount, capacity and cohort records

152 pages · Edition 2026-10-10

Practical appendices

Which future-use record must be completed before an unresolved question becomes a permitted commitment?

Templates belong after completed decisions

Use these unfilled future-use templates separately from the earlier completed fictional dispositions. Each requests an evidence object and identifies the action it controls. An unanswered question closes no gate, and an empty funding field supplies no resource. Select fields relevant to the proposed obligation while retaining every dependency that could change the next commitment.

Begin with the next action rather than the largest strategic ambition. Identify whether the team wants to review an offer, run a bounded experiment, accept a customer duty or commit spending. The evidence standard depends on that action. An internal review can use supplied assumptions while a binding service or payment commitment requires applicable facts and authority. A template becomes useful when it makes that boundary inspectable, not when every cell has been filled with reassuring language.

The owner column should name a role and a person who can obtain or assess the evidence. Collective ownership can leave an unresolved dependency without a route to resolution. The stop event should occur before the protected commitment. A general instruction to monitor later is insufficient when an offer or purchase has already created the obligation. The completed Meridian record demonstrates these fields; the templates below are separate future-use tools and grant no authority themselves.

Evidence status should be recorded honestly. Distinguish a supplied assumption, a scoped estimate, a retained source record, an applicable agreement and an accepted operational test. The format of a document does not establish its relevance. A signed agreement for a different package or a service test for a different duty may not support the current action. The template should identify the scope and event that make the evidence applicable, along with the condition that would expire it.

Unfilled template: unit and event acceptance

Future-use template. Enter the actual definition and evidence; these questions are not completed Meridian records.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: unit and event acceptance
Field to completeEvidence to enterAction it controls
Commercial unitDefine customer, account, contract or other purchased objectComparable offer and acquisition interpretation
Service unitDefine task, duty, location or recurring work per commercial unitCost and capacity mapping
Activation eventIdentify accepted start event and authoritative sourceEntry to acquired-customer cohort
Payment objectIdentify payer, bill, due event and receipt recordCash and credit interpretation
Exception statesRecord duplicates, missing events, suspension and reactivation treatmentMetric acceptance and model escalation
Owner and expiryName approver and event that changes the definitionStop unsupported continuity before a new commitment

Use the unit template when the proposed action changes the relationship or the event used to count it. Trace a concrete record from offer through service and cash. If the owners cannot agree on the count, preserve the disagreement and its consequence instead of averaging incompatible totals. The template is complete only when the definition, exceptions and authority are recorded. It should not be used to imply that a customer database has been cleaned or that a rate has been estimated.

Make cost and concession records decision-specific

Unfilled template: contribution perimeter

Future-use template for a declared management measure. Do not fill a missing amount with zero.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: contribution perimeter
Field to completeEvidence to enterDecision consequence
Price basisState net amount, period, service scope and credits includedChoose a comparable revenue perimeter
Recurring costIdentify cost-driving unit, scope and estimate or recordTest starting contribution and changed service duties
Acquisition boundaryState spending scope, attribution window and activation denominatorInterpret CAC and campaign obligation
Shared envelopeState relevant range, committed cost and next resource stepAssess whole-business affordability
Excluded dutiesAssign owner and reason for each omitted obligationHold or escalate when an exclusion controls action
ReconciliationTrace components to records and remove double countsAccept the metric only within its declared purpose

Use the contribution template to resolve what the measure includes before debating whether it is high enough. A classification disagreement can be handled through a bridge if the amount and timing are known. A missing obligation needs evidence and can hold the action. The owner should identify which case represents the proposed package and which changes invalidate the old perimeter. This record is not a substitute for an applicable accounting assessment or a full dated financial model.

Unfilled template: concession request

Future-use template. A concession must identify the customer action it buys and the response when that condition fails.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: concession request
Field to completeEvidence to enterPermission boundary
PurposeState acquisition, retention, volume, payment or corrective purposeAvoid an untestable general growth claim
Eligible offerDefine customer universe, package and durationPrevent open-ended concession delegation
Changed assumptionsList price, spending, churn, cost and timing changes explicitlyRequire a complete joint typed fixture
Response evidenceIdentify activation, service or receipt event that tests purposeKeep supplied mechanism separate from causal effect
Failure responseState permitted action when customer condition is not metReserve contractual assessment and stop further exposure
Owner and releaseName commercial, finance, service and funding authoritiesDo not release the offer before applicable gates

Use the concession record to compare a complete offer with the reference. Do not attribute a larger acquired count to a discount when the model also supplies greater acquisition spending. Do not combine separate sensitivity benefits without recomputation. A bounded experiment can be approved under a different action boundary from a permanent tariff, but its customer promise and resource use still need to be stated. The template should lead to a disposition, including a hold or rejection where the premise remains unsupported.

Keep treasury and service gates independent

Unfilled template: funding and payment terms

Future-use template. Supplied model cash is not proof of an available funding source.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: funding and payment terms
Field to completeEvidence to enterEvent that can stop action
Resource sourceIdentify unrestricted cash or committed facility and permitted useSpending precedes an available draw condition
Customer timingTrace invoice, due event, receipt and dispute stateAssumed collection cannot be reconciled
Supplier eligibilityIdentify signed terms and qualifying purchases or costsProposed payable benefit is inapplicable or withdrawn
Other obligationsIdentify finance fees, tax, capital and dated payments absent from proxyOmitted payment controls the trough
Stress requirementState changed terms or timing that can alter the commitmentRequired dated liquidity cannot be demonstrated
Treasury authorityName owner, evidence deadline and escalation routeNew exposure exceeds the permitted funding boundary

Use the treasury template before interpreting a modelled cash benefit as a resource fact. A positive endpoint does not remove an earlier need, and a nonnegative monthly path does not establish intramonth liquidity. The record should distinguish delay, recoverability and dispute where they matter. Treasury should retain the source restrictions and term conditions that could invalidate the benefit. A complete funding disposition states what can be committed now and what remains held pending evidence.

Unfilled template: service admissions

Future-use template. Affordability does not establish a performable duty.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: service admissions
Field to completeEvidence to enterAction boundary
Promised dutyState package, coverage, start event and exclusionsOnly that duty may be offered
Work designIdentify qualified resources, assignments and escalationHold unsupported coverage or workload
Acceptance evidenceMap service test and system trace to customer promiseRelease only after applicable acceptance
Range and stepIdentify event requiring a changed envelope or designRecompute before the added resource is committed
Existing customersState protection of already accepted dutiesClose new admissions before service degrades
Stop authorityName service owner and referral to committeeBlock dated offer when evidence or scope expires

Use the service template when a new offer or acquisition path can change the duty. An expected customer count cannot allocate discrete qualified resources, and a cost estimate cannot establish service readiness. The acceptance evidence should correspond to the offer’s actual promise. If a smaller truthful pilot can be supported, give it a separate admissions boundary. If a different design is cheaper and executable, revise the comparison rather than preserving an unnecessary resource step.

Close the loop from evidence to permission

Unfilled template: cohort and metric interpretation

Future-use template for evidence-based parameters and reporting. A percentage is not self-defining.

Scroll for all columns. With the table focused, use the left and right arrow keys.

Unfilled template: cohort and metric interpretation
Field to completeEvidence to enterInterpretation it controls
Relationship stateDefine contractual continuation, usage or repeat purchase separatelyChoose a suitable customer model
At-risk universeState eligibility, window and partial exposure treatmentInterpret retention denominator
Age alignmentPreserve cohort acquisition and service-age fieldsAvoid exposure differences masquerading as quality
Metric perimeterState numerator, denominator, costs, horizon and clockUse value or payback within declared purpose
Method revisionRecord changed definition and continuity bridge if availableDo not label a method change performance improvement
Owner and permitted useName data and finance acceptance and stop eventPrevent illustrative input or proxy becoming an unsupported external claim

Use the cohort template before replacing an illustrative churn or CAC input with a recorded measure. The event, universe and spending scope must map to the relationship the model represents. Unknown states remain unknown until reconciled. If the actual base is noncontractual, heterogeneous or materially age-dependent, an accepted metric may still require another model. The purpose is to preserve meaning, not to make every dataset fit the existing engine.

Close the relevant templates with one disposition for the next action: identify the case, independent evidence states, permitted use, commitment bound, deadline before the protected event and stop authority. Keep unanswered future questions in their template. Meridian's separate completed memo illustrates this closure through existing-staff preparation and specific holds on other commitments.

The worksheets should be shortened when established records already answer their questions. Reference the applicable policy or evidence and identify why it covers the new obligation. Repeating data without a decision consequence creates administrative burden. Conversely, a familiar document should not be accepted merely because it has an official format. The evidence must support the proposed service, resource and event boundary. A concise applicable record is stronger than a long generic assurance.

Test the handoff by asking another owner to identify the permitted next act and its supporting conditions. A concern list supplies no disposition; unsupported authorisation loses accountability. The worksheets connect the exact mechanism studies to that permission boundary. Assess the trace through independent challenge, using field completion as neither evidence nor a quality verdict.

Decision and consequence

Use only the templates relevant to the proposed action and complete them before calling a record approved. Preserve missing information as unresolved, name the responsible person and tie the deadline to the protected commitment. Issue a disposition that states what may proceed and who can stop it. Keep these future-use questions separate from Meridian’s completed fictional records.

A serious alternative

Existing operating and finance policies can make a new worksheet unnecessary. A team should not copy established evidence into another form merely to satisfy the paper’s structure. This objection is correct when the policy is applicable, current and tied to the new obligation. The template can then be replaced by a reference and a short exception record. It remains useful when the offer, relationship, payment term or resource design changes beyond that policy. The goal is an inspectable decision and handoff, not adoption of a particular document format.

Where this argument stops

These worksheets are unfilled future-use tools, not completed evidence or actual permissions. They compute no new economics and establish no legal, accounting, funding or service fact. The fictional completed records are separate and explicitly labelled. Users need applicable source records, authority and model representation for their own obligations; filling a template cannot create those conditions.

Evidence at the point of use

Open a citation in the chapter to inspect its source, stated support and limits.

Find the next connection

Open the full search desk