{ "modelVersion": "1.0.1", "illustrative": true, "monthly": [ { "month": 1, "newCustomers": 75, "customers": 75, "revenue": 7875, "variableCosts": 1800, "contribution": 6075, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -33925, "workingCapital": 7095, "workingCapitalChange": 7095, "cashFlow": -41020, "cash": 118980 }, { "month": 2, "newCustomers": 75, "customers": 147.375, "revenue": 15512.371875, "variableCosts": 3537, "contribution": 11975.371875, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -28024.628125, "workingCapital": 13979.671875, "workingCapitalChange": 6884.671875, "cashFlow": -34909.3, "cash": 84070.7 }, { "month": 3, "newCustomers": 75, "customers": 217.21687500000002, "revenue": 22919.286053671873, "variableCosts": 5213.205, "contribution": 17706.08105367187, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -22293.91894632813, "workingCapital": 20660.230553671874, "workingCapitalChange": 6680.558678671874, "cashFlow": -28974.477625000003, "cash": 55096.222375 }, { "month": 4, "newCustomers": 75, "customers": 284.614284375, "revenue": 30102.696597002323, "variableCosts": 6830.742825, "contribution": 23271.95377200232, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -16728.04622799768, "workingCapital": 27142.708039502322, "workingCapitalChange": 6482.477485830448, "cashFlow": -23210.523713828126, "cash": 31885.69866117187 }, { "month": 5, "newCustomers": 75, "customers": 349.65278442187497, "revenue": 37069.34772718778, "variableCosts": 8391.666826125, "contribution": 28677.680901062777, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -11322.319098937223, "workingCapital": 33432.958769200275, "workingCapitalChange": 6290.250729697953, "cashFlow": -17612.569828635176, "cash": 14273.128832536695 }, { "month": 6, "newCustomers": 75, "customers": 412.4149369671093, "revenue": 43825.780159519876, "variableCosts": 9897.958487210624, "contribution": 33927.82167230925, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -6072.178327690752, "workingCapital": 39536.66481506194, "workingCapitalChange": 6103.706045861662, "cashFlow": -12175.884373552413, "cash": 2097.2444589842817 }, { "month": 7, "newCustomers": 75, "customers": 472.9804141732605, "revenue": 50378.337243206355, "variableCosts": 11351.529940158252, "contribution": 39026.8073030481, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -973.1926969518972, "workingCapital": 45459.340935804445, "workingCapitalChange": 5922.676120742508, "cashFlow": -6895.868817694405, "cash": -4798.6243587101235 }, { "month": 8, "newCustomers": 75, "customers": 531.4260996771964, "revenue": 56733.170916892595, "variableCosts": 12754.226392252713, "contribution": 43978.94452463988, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 3978.9445246398827, "workingCapital": 51206.33948024975, "workingCapitalChange": 5746.998544445305, "cashFlow": -1768.0540198054223, "cash": -6566.678378515546 }, { "month": 9, "newCustomers": 75, "customers": 587.8261861884945, "revenue": 62896.24748447535, "variableCosts": 14107.828468523869, "contribution": 48788.419015951484, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 8788.419015951484, "workingCapital": 56782.855148115006, "workingCapitalChange": 5576.515667865257, "cashFlow": 3211.903348086227, "cash": -3354.7750304293186 }, { "month": 10, "newCustomers": 75, "customers": 642.2522696718971, "revenue": 68873.35321663131, "variableCosts": 15414.054472125532, "contribution": 53459.29874450578, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 13459.29874450578, "workingCapital": 62193.929612043576, "workingCapitalChange": 5411.0744639285695, "cashFlow": 8048.224280577211, "cash": 4693.449250147893 }, { "month": 11, "newCustomers": 75, "customers": 694.7734402333807, "revenue": 74670.09978331944, "variableCosts": 16674.562565601136, "contribution": 57995.5372177183, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 17995.5372177183, "workingCapital": 67444.45600489229, "workingCapitalChange": 5250.526392848711, "cashFlow": 12745.01082486959, "cash": 17438.460075017483 }, { "month": 12, "newCustomers": 75, "customers": 745.4563698252124, "revenue": 80291.92952235776, "variableCosts": 17890.9528758051, "contribution": 62400.97664655266, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 22400.976646552663, "workingCapital": 72539.18327617554, "workingCapitalChange": 5094.727271283249, "cashFlow": 17306.249375269414, "cash": 34744.7094502869 }, { "month": 13, "newCustomers": 75, "customers": 794.36539688133, "revenue": 85744.1205490206, "variableCosts": 19064.769525151918, "contribution": 66679.35102386869, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 26679.351023868687, "workingCapital": 77482.72042145477, "workingCapitalChange": 4943.5371452792315, "cashFlow": 21735.813878589455, "cash": 56480.523328876356 }, { "month": 14, "newCustomers": 75, "customers": 841.5626079904833, "revenue": 91031.79171145389, "variableCosts": 20197.5025917716, "contribution": 70834.28911968229, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 30834.28911968229, "workingCapital": 82279.54058835286, "workingCapitalChange": 4796.820166898091, "cashFlow": 26037.4689527842, "cash": 82517.99228166055 }, { "month": 15, "newCustomers": 75, "customers": 887.1079167108165, "revenue": 96159.90739656077, "variableCosts": 21290.590001059598, "contribution": 74869.31739550117, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 34869.31739550117, "workingCapital": 86933.98506276828, "workingCapitalChange": 4654.444474415417, "cashFlow": 30214.872921085756, "cash": 112732.86520274631 }, { "month": 16, "newCustomers": 75, "customers": 931.0591396259377, "revenue": 101133.28219086953, "variableCosts": 22345.419351022505, "contribution": 78787.86283984703, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 38787.86283984703, "workingCapital": 91450.26713875978, "workingCapitalChange": 4516.282075991505, "cashFlow": 34271.58076385553, "cash": 147004.44596660184 }, { "month": 17, "newCustomers": 75, "customers": 973.47206973903, "revenue": 105956.58540076003, "variableCosts": 23363.32967373672, "contribution": 82593.25572702331, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 42593.25572702331, "workingCapital": 95832.47587547412, "workingCapitalChange": 4382.2087367143395, "cashFlow": 38211.04699030897, "cash": 185215.4929569108 }, { "month": 18, "newCustomers": 75, "customers": 1014.400547298164, "revenue": 110634.34543629207, "variableCosts": 24345.613135155938, "contribution": 86288.73230113613, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 46288.73230113613, "workingCapital": 100084.57974439117, "workingCapitalChange": 4252.103868917053, "cashFlow": 42036.62843221908, "cash": 227252.1213891299 }, { "month": 19, "newCustomers": 75, "customers": 1053.8965281427281, "revenue": 115170.95406275195, "variableCosts": 25293.516675425475, "contribution": 89877.43738732647, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 49877.43738732647, "workingCapital": 104210.43017006757, "workingCapitalChange": 4125.850425676399, "cashFlow": 45751.58696165007, "cash": 273003.70835077995 }, { "month": 20, "newCustomers": 75, "customers": 1092.0101496577327, "revenue": 119570.67052390838, "variableCosts": 26208.243591785584, "contribution": 93362.42693212279, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 53362.42693212279, "workingCapital": 108213.76496746796, "workingCapitalChange": 4003.3347974003846, "cashFlow": 49359.09213472241, "cash": 322362.80048550235 }, { "month": 21, "newCustomers": 75, "customers": 1128.789794419712, "revenue": 123837.62554084943, "variableCosts": 27090.95506607309, "contribution": 96746.67047477634, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 56746.67047477634, "workingCapital": 112098.21167888443, "workingCapitalChange": 3884.4467114164727, "cashFlow": 52862.22376335987, "cash": 375225.02424886223 }, { "month": 22, "newCustomers": 75, "customers": 1164.282151615022, "revenue": 127975.82519015428, "variableCosts": 27942.77163876053, "contribution": 100033.05355139375, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 60033.05355139375, "workingCapital": 115867.29081335805, "workingCapitalChange": 3769.079134473621, "cashFlow": 56263.97441692013, "cash": 431488.9986657824 }, { "month": 23, "newCustomers": 75, "customers": 1198.5322763084964, "revenue": 131989.15466504137, "variableCosts": 28764.774631403914, "contribution": 103224.38003363746, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 63224.380033637455, "workingCapital": 119524.418991433, "workingCapitalChange": 3657.128178074956, "cashFlow": 59567.2518555625, "cash": 491056.2505213449 }, { "month": 24, "newCustomers": 75, "customers": 1231.5836466376988, "revenue": 135881.38192302373, "variableCosts": 29558.007519304774, "contribution": 106323.37440371895, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 66323.37440371895, "workingCapital": 123072.91199799166, "workingCapitalChange": 3548.4930065586523, "cashFlow": 62774.881397160294, "cash": 553831.1319185052 } ], "cohorts": [ { "startMonth": 1, "acquired": 75, "customers": [ 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005, 34.2501246934742, 33.0513703292026 ], "revenue": [ 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851, 4013.329474887077, 3892.227257982359 ], "contribution": [ 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741, 3191.3264822436963, 3098.9943700814965 ], "totalRevenue": 135881.38192302373, "totalContribution": 106323.37440371895 }, { "startMonth": 2, "acquired": 75, "customers": [ 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005, 34.2501246934742 ], "revenue": [ 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851, 4013.329474887077 ], "contribution": [ 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741, 3191.3264822436963 ], "totalRevenue": 131989.15466504137, "totalContribution": 103224.38003363746 }, { "startMonth": 3, "acquired": 75, "customers": [ 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005 ], "revenue": [ 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851 ], "contribution": [ 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741 ], "totalRevenue": 127975.8251901543, "totalContribution": 100033.05355139376 }, { "startMonth": 4, "acquired": 75, "customers": [ 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933 ], "revenue": [ 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048 ], "contribution": [ 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544 ], "totalRevenue": 123837.62554084945, "totalContribution": 96746.67047477636 }, { "startMonth": 5, "acquired": 75, "customers": [ 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448 ], "revenue": [ 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444 ], "contribution": [ 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363 ], "totalRevenue": 119570.6705239084, "totalContribution": 93362.42693212282 }, { "startMonth": 6, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423 ], "revenue": [ 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871 ], "contribution": [ 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329 ], "totalRevenue": 115170.95406275195, "totalContribution": 89877.43738732648 }, { "startMonth": 7, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924 ], "revenue": [ 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052 ], "contribution": [ 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376 ], "totalRevenue": 110634.34543629207, "totalContribution": 86288.73230113616 }, { "startMonth": 8, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873 ], "totalRevenue": 105956.58540076003, "totalContribution": 82593.25572702332 }, { "startMonth": 9, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525 ], "totalRevenue": 101133.28219086953, "totalContribution": 78787.86283984703 }, { "startMonth": 10, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728 ], "totalRevenue": 96159.90739656077, "totalContribution": 74869.31739550117 }, { "startMonth": 11, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361 ], "totalRevenue": 91031.7917114539, "totalContribution": 70834.2891196823 }, { "startMonth": 12, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022 ], "totalRevenue": 85744.1205490206, "totalContribution": 66679.35102386869 }, { "startMonth": 13, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665 ], "totalRevenue": 80291.92952235776, "totalContribution": 62400.97664655267 }, { "startMonth": 14, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536 ], "totalRevenue": 74670.09978331944, "totalContribution": 57995.5372177183 }, { "startMonth": 15, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282 ], "totalRevenue": 68873.3532166313, "totalContribution": 53459.298744505766 }, { "startMonth": 16, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604 ], "totalRevenue": 62896.24748447535, "totalContribution": 48788.419015951484 }, { "startMonth": 17, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781 ], "totalRevenue": 56733.170916892595, "totalContribution": 43978.94452463988 }, { "startMonth": 18, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545 ], "totalRevenue": 50378.337243206355, "totalContribution": 39026.8073030481 }, { "startMonth": 19, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479 ], "totalRevenue": 43825.780159519876, "totalContribution": 33927.82167230925 }, { "startMonth": 20, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451 ], "totalRevenue": 37069.34772718777, "totalContribution": 28677.680901062773 }, { "startMonth": 21, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449 ], "totalRevenue": 30102.696597002323, "totalContribution": 23271.95377200232 }, { "startMonth": 22, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874 ], "totalRevenue": 22919.286053671873, "totalContribution": 17706.081053671875 }, { "startMonth": 23, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875 ], "totalRevenue": 15512.371875, "totalContribution": 11975.371875 }, { "startMonth": 24, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075 ], "totalRevenue": 7875, "totalContribution": 6075 } ], "unitCurve": [ { "age": 1, "survival": 100, "price": 105, "expectedContribution": 81, "discountedContribution": 81, "cumulativeContribution": 81 }, { "age": 2, "survival": 96.5, "price": 105.52499999999999, "expectedContribution": 78.67162499999999, "discountedContribution": 77.89269801980197, "cumulativeContribution": 159.671625 }, { "age": 3, "survival": 93.1225, "price": 106.05262499999998, "expectedContribution": 76.40945571562497, "discountedContribution": 74.90388757536023, "cumulativeContribution": 236.08108071562498 }, { "age": 4, "survival": 89.86321249999999, "price": 106.58288812499997, "expectedContribution": 74.21163624440598, "discountedContribution": 72.02908300041054, "cumulativeContribution": 310.29271696003093 }, { "age": 5, "survival": 86.71800006249998, "price": 107.11580256562496, "expectedContribution": 72.07636172080602, "discountedContribution": 69.26396691552824, "cumulativeContribution": 382.36907868083694 }, { "age": 6, "survival": 83.68287006031248, "price": 107.65138157845305, "expectedContribution": 70.00187694995304, "discountedContribution": 66.60438398595008, "cumulativeContribution": 452.37095563079 }, { "age": 7, "survival": 80.75396960820154, "price": 108.18963848634533, "expectedContribution": 67.98647507651806, "discountedContribution": 64.04633490756271, "cumulativeContribution": 520.357430707308 }, { "age": 8, "survival": 77.92758067191448, "price": 108.73058667877704, "expectedContribution": 66.0284962878904, "discountedContribution": 61.58597061287845, "cumulativeContribution": 586.3859269951985 }, { "age": 9, "survival": 75.20011534839747, "price": 109.27423961217092, "expectedContribution": 64.12632655082139, "discountedContribution": 59.21958668910559, "cumulativeContribution": 650.5122535460199 }, { "age": 10, "survival": 72.56811131120357, "price": 109.82061081023174, "expectedContribution": 62.27839638072377, "discountedContribution": 56.94361800069461, "cumulativeContribution": 712.7906499267436 }, { "age": 11, "survival": 70.02822741531143, "price": 110.36971386428291, "expectedContribution": 60.48317964283381, "discountedContribution": 54.75463350900966, "cumulativeContribution": 773.2738295695774 }, { "age": 12, "survival": 67.57723945577554, "price": 110.92156243360431, "expectedContribution": 58.73919238445822, "discountedContribution": 52.64933128203115, "cumulativeContribution": 832.0130219540356 }, { "age": 13, "survival": 65.21203607482339, "price": 111.47617024577232, "expectedContribution": 57.04499169754697, "discountedContribution": 50.62453368724518, "cumulativeContribution": 889.0580136515825 }, { "age": 14, "survival": 62.92961481220457, "price": 112.03355109700117, "expectedContribution": 55.39917461084813, "discountedContribution": 48.67718276111499, "cumulativeContribution": 944.4571882624307 }, { "age": 15, "survival": 60.7270782937774, "price": 112.59371885248616, "expectedContribution": 53.800377010918304, "discountedContribution": 46.8043357487625, "cumulativeContribution": 998.257565273349 }, { "age": 16, "survival": 58.6016305534952, "price": 113.15668744674858, "expectedContribution": 52.24727259127803, "discountedContribution": 45.00316080771249, "cumulativeContribution": 1050.504837864627 }, { "age": 17, "survival": 56.550573484122864, "price": 113.72247088398231, "expectedContribution": 50.73857182901716, "discountedContribution": 43.270932869768224, "cumulativeContribution": 1101.2434096936443 }, { "age": 18, "survival": 54.571303412178565, "price": 114.2910832384022, "expectedContribution": 49.27302098817116, "discountedContribution": 41.60502965529744, "cumulativeContribution": 1150.5164306818153 }, { "age": 19, "survival": 52.66130779275231, "price": 114.86253865459419, "expectedContribution": 47.84940114920439, "discountedContribution": 40.0029278344092, "cumulativeContribution": 1198.3658318310197 }, { "age": 20, "survival": 50.81816202000597, "price": 115.43685134786716, "expectedContribution": 46.46652726395115, "discountedContribution": 38.46219932969783, "cumulativeContribution": 1244.8323590949708 }, { "age": 21, "survival": 49.03952634930577, "price": 116.01403560460648, "expectedContribution": 45.12324723538058, "discountedContribution": 36.980507755418806, "cumulativeContribution": 1289.9556063303514 }, { "age": 22, "survival": 47.32314292708006, "price": 116.5941057826295, "expectedContribution": 43.81844102156546, "discountedContribution": 35.55560498814345, "cumulativeContribution": 1333.7740473519168 }, { "age": 23, "survival": 45.66683292463226, "price": 117.17707631154263, "expectedContribution": 42.55101976324928, "discountedContribution": 34.18532786411521, "cumulativeContribution": 1376.3250671151661 }, { "age": 24, "survival": 44.06849377227013, "price": 117.76296169310035, "expectedContribution": 41.31992493441995, "discountedContribution": 32.86759499870038, "cumulativeContribution": 1417.644992049586 } ], "horizonLtv": 1284.9328327987187, "ltvCac": 5.3538868033279945, "paybackMonths": 4, "minCash": -6566.678378515546, "fundingGap": 6566.678378515546, "endingCash": 553831.1319185052, "breakEvenCustomers": 493.82716049382714, "metrics": [ { "key": "ltv", "label": "Finite-horizon contribution LTV", "value": 1284.9328327987187, "unit": "USD/customer", "detail": "24 months; excludes acquisition cost and fixed costs." }, { "key": "ratio", "label": "Contribution LTV / CAC", "value": 5.3538868033279945, "unit": "×", "detail": "" }, { "key": "payback", "label": "CAC contribution payback", "value": 4, "unit": "months", "detail": "First cumulative expected contribution recovery, checked with exact canonical decimal inputs." }, { "key": "cash", "label": "Additional opening cash for trough", "value": 6566.678378515546, "unit": "USD", "detail": "Keeps modelled cash at or above zero." } ], "tables": [ { "title": "Monthly operating and cash reconciliation", "columns": [ { "key": "month", "label": "Month", "unit": "" }, { "key": "customers", "label": "Active customers", "unit": "" }, { "key": "revenue", "label": "Revenue", "unit": "USD" }, { "key": "variableCosts", "label": "Variable costs", "unit": "USD" }, { "key": "contribution", "label": "Contribution", "unit": "USD" }, { "key": "acquisitionSpend", "label": "Acquisition spend", "unit": "USD" }, { "key": "fixedCosts", "label": "Fixed costs", "unit": "USD" }, { "key": "operatingProfit", "label": "Operating profit", "unit": "USD" }, { "key": "workingCapital", "label": "Working capital", "unit": "USD" }, { "key": "workingCapitalChange", "label": "Working-capital change", "unit": "USD" }, { "key": "cashFlow", "label": "Cash flow", "unit": "USD" }, { "key": "cash", "label": "Closing cash", "unit": "USD" } ], "rows": [ { "month": 1, "newCustomers": 75, "customers": 75, "revenue": 7875, "variableCosts": 1800, "contribution": 6075, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -33925, "workingCapital": 7095, "workingCapitalChange": 7095, "cashFlow": -41020, "cash": 118980 }, { "month": 2, "newCustomers": 75, "customers": 147.375, "revenue": 15512.371875, "variableCosts": 3537, "contribution": 11975.371875, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -28024.628125, "workingCapital": 13979.671875, "workingCapitalChange": 6884.671875, "cashFlow": -34909.3, "cash": 84070.7 }, { "month": 3, "newCustomers": 75, "customers": 217.21687500000002, "revenue": 22919.286053671873, "variableCosts": 5213.205, "contribution": 17706.08105367187, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -22293.91894632813, "workingCapital": 20660.230553671874, "workingCapitalChange": 6680.558678671874, "cashFlow": -28974.477625000003, "cash": 55096.222375 }, { "month": 4, "newCustomers": 75, "customers": 284.614284375, "revenue": 30102.696597002323, "variableCosts": 6830.742825, "contribution": 23271.95377200232, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -16728.04622799768, "workingCapital": 27142.708039502322, "workingCapitalChange": 6482.477485830448, "cashFlow": -23210.523713828126, "cash": 31885.69866117187 }, { "month": 5, "newCustomers": 75, "customers": 349.65278442187497, "revenue": 37069.34772718778, "variableCosts": 8391.666826125, "contribution": 28677.680901062777, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -11322.319098937223, "workingCapital": 33432.958769200275, "workingCapitalChange": 6290.250729697953, "cashFlow": -17612.569828635176, "cash": 14273.128832536695 }, { "month": 6, "newCustomers": 75, "customers": 412.4149369671093, "revenue": 43825.780159519876, "variableCosts": 9897.958487210624, "contribution": 33927.82167230925, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -6072.178327690752, "workingCapital": 39536.66481506194, "workingCapitalChange": 6103.706045861662, "cashFlow": -12175.884373552413, "cash": 2097.2444589842817 }, { "month": 7, "newCustomers": 75, "customers": 472.9804141732605, "revenue": 50378.337243206355, "variableCosts": 11351.529940158252, "contribution": 39026.8073030481, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": -973.1926969518972, "workingCapital": 45459.340935804445, "workingCapitalChange": 5922.676120742508, "cashFlow": -6895.868817694405, "cash": -4798.6243587101235 }, { "month": 8, "newCustomers": 75, "customers": 531.4260996771964, "revenue": 56733.170916892595, "variableCosts": 12754.226392252713, "contribution": 43978.94452463988, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 3978.9445246398827, "workingCapital": 51206.33948024975, "workingCapitalChange": 5746.998544445305, "cashFlow": -1768.0540198054223, "cash": -6566.678378515546 }, { "month": 9, "newCustomers": 75, "customers": 587.8261861884945, "revenue": 62896.24748447535, "variableCosts": 14107.828468523869, "contribution": 48788.419015951484, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 8788.419015951484, "workingCapital": 56782.855148115006, "workingCapitalChange": 5576.515667865257, "cashFlow": 3211.903348086227, "cash": -3354.7750304293186 }, { "month": 10, "newCustomers": 75, "customers": 642.2522696718971, "revenue": 68873.35321663131, "variableCosts": 15414.054472125532, "contribution": 53459.29874450578, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 13459.29874450578, "workingCapital": 62193.929612043576, "workingCapitalChange": 5411.0744639285695, "cashFlow": 8048.224280577211, "cash": 4693.449250147893 }, { "month": 11, "newCustomers": 75, "customers": 694.7734402333807, "revenue": 74670.09978331944, "variableCosts": 16674.562565601136, "contribution": 57995.5372177183, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 17995.5372177183, "workingCapital": 67444.45600489229, "workingCapitalChange": 5250.526392848711, "cashFlow": 12745.01082486959, "cash": 17438.460075017483 }, { "month": 12, "newCustomers": 75, "customers": 745.4563698252124, "revenue": 80291.92952235776, "variableCosts": 17890.9528758051, "contribution": 62400.97664655266, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 22400.976646552663, "workingCapital": 72539.18327617554, "workingCapitalChange": 5094.727271283249, "cashFlow": 17306.249375269414, "cash": 34744.7094502869 }, { "month": 13, "newCustomers": 75, "customers": 794.36539688133, "revenue": 85744.1205490206, "variableCosts": 19064.769525151918, "contribution": 66679.35102386869, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 26679.351023868687, "workingCapital": 77482.72042145477, "workingCapitalChange": 4943.5371452792315, "cashFlow": 21735.813878589455, "cash": 56480.523328876356 }, { "month": 14, "newCustomers": 75, "customers": 841.5626079904833, "revenue": 91031.79171145389, "variableCosts": 20197.5025917716, "contribution": 70834.28911968229, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 30834.28911968229, "workingCapital": 82279.54058835286, "workingCapitalChange": 4796.820166898091, "cashFlow": 26037.4689527842, "cash": 82517.99228166055 }, { "month": 15, "newCustomers": 75, "customers": 887.1079167108165, "revenue": 96159.90739656077, "variableCosts": 21290.590001059598, "contribution": 74869.31739550117, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 34869.31739550117, "workingCapital": 86933.98506276828, "workingCapitalChange": 4654.444474415417, "cashFlow": 30214.872921085756, "cash": 112732.86520274631 }, { "month": 16, "newCustomers": 75, "customers": 931.0591396259377, "revenue": 101133.28219086953, "variableCosts": 22345.419351022505, "contribution": 78787.86283984703, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 38787.86283984703, "workingCapital": 91450.26713875978, "workingCapitalChange": 4516.282075991505, "cashFlow": 34271.58076385553, "cash": 147004.44596660184 }, { "month": 17, "newCustomers": 75, "customers": 973.47206973903, "revenue": 105956.58540076003, "variableCosts": 23363.32967373672, "contribution": 82593.25572702331, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 42593.25572702331, "workingCapital": 95832.47587547412, "workingCapitalChange": 4382.2087367143395, "cashFlow": 38211.04699030897, "cash": 185215.4929569108 }, { "month": 18, "newCustomers": 75, "customers": 1014.400547298164, "revenue": 110634.34543629207, "variableCosts": 24345.613135155938, "contribution": 86288.73230113613, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 46288.73230113613, "workingCapital": 100084.57974439117, "workingCapitalChange": 4252.103868917053, "cashFlow": 42036.62843221908, "cash": 227252.1213891299 }, { "month": 19, "newCustomers": 75, "customers": 1053.8965281427281, "revenue": 115170.95406275195, "variableCosts": 25293.516675425475, "contribution": 89877.43738732647, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 49877.43738732647, "workingCapital": 104210.43017006757, "workingCapitalChange": 4125.850425676399, "cashFlow": 45751.58696165007, "cash": 273003.70835077995 }, { "month": 20, "newCustomers": 75, "customers": 1092.0101496577327, "revenue": 119570.67052390838, "variableCosts": 26208.243591785584, "contribution": 93362.42693212279, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 53362.42693212279, "workingCapital": 108213.76496746796, "workingCapitalChange": 4003.3347974003846, "cashFlow": 49359.09213472241, "cash": 322362.80048550235 }, { "month": 21, "newCustomers": 75, "customers": 1128.789794419712, "revenue": 123837.62554084943, "variableCosts": 27090.95506607309, "contribution": 96746.67047477634, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 56746.67047477634, "workingCapital": 112098.21167888443, "workingCapitalChange": 3884.4467114164727, "cashFlow": 52862.22376335987, "cash": 375225.02424886223 }, { "month": 22, "newCustomers": 75, "customers": 1164.282151615022, "revenue": 127975.82519015428, "variableCosts": 27942.77163876053, "contribution": 100033.05355139375, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 60033.05355139375, "workingCapital": 115867.29081335805, "workingCapitalChange": 3769.079134473621, "cashFlow": 56263.97441692013, "cash": 431488.9986657824 }, { "month": 23, "newCustomers": 75, "customers": 1198.5322763084964, "revenue": 131989.15466504137, "variableCosts": 28764.774631403914, "contribution": 103224.38003363746, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 63224.380033637455, "workingCapital": 119524.418991433, "workingCapitalChange": 3657.128178074956, "cashFlow": 59567.2518555625, "cash": 491056.2505213449 }, { "month": 24, "newCustomers": 75, "customers": 1231.5836466376988, "revenue": 135881.38192302373, "variableCosts": 29558.007519304774, "contribution": 106323.37440371895, "acquisitionSpend": 18000, "fixedCosts": 22000, "operatingProfit": 66323.37440371895, "workingCapital": 123072.91199799166, "workingCapitalChange": 3548.4930065586523, "cashFlow": 62774.881397160294, "cash": 553831.1319185052 } ] }, { "title": "One-customer contribution and retention curve", "columns": [ { "key": "age", "label": "Customer age", "unit": "months" }, { "key": "survival", "label": "Retention probability", "unit": "%" }, { "key": "price", "label": "Retained customer price", "unit": "USD/month" }, { "key": "expectedContribution", "label": "Expected contribution", "unit": "USD/month" }, { "key": "discountedContribution", "label": "Discounted contribution", "unit": "USD" }, { "key": "cumulativeContribution", "label": "Undiscounted cumulative", "unit": "USD" } ], "rows": [ { "age": 1, "survival": 100, "price": 105, "expectedContribution": 81, "discountedContribution": 81, "cumulativeContribution": 81 }, { "age": 2, "survival": 96.5, "price": 105.52499999999999, "expectedContribution": 78.67162499999999, "discountedContribution": 77.89269801980197, "cumulativeContribution": 159.671625 }, { "age": 3, "survival": 93.1225, "price": 106.05262499999998, "expectedContribution": 76.40945571562497, "discountedContribution": 74.90388757536023, "cumulativeContribution": 236.08108071562498 }, { "age": 4, "survival": 89.86321249999999, "price": 106.58288812499997, "expectedContribution": 74.21163624440598, "discountedContribution": 72.02908300041054, "cumulativeContribution": 310.29271696003093 }, { "age": 5, "survival": 86.71800006249998, "price": 107.11580256562496, "expectedContribution": 72.07636172080602, "discountedContribution": 69.26396691552824, "cumulativeContribution": 382.36907868083694 }, { "age": 6, "survival": 83.68287006031248, "price": 107.65138157845305, "expectedContribution": 70.00187694995304, "discountedContribution": 66.60438398595008, "cumulativeContribution": 452.37095563079 }, { "age": 7, "survival": 80.75396960820154, "price": 108.18963848634533, "expectedContribution": 67.98647507651806, "discountedContribution": 64.04633490756271, "cumulativeContribution": 520.357430707308 }, { "age": 8, "survival": 77.92758067191448, "price": 108.73058667877704, "expectedContribution": 66.0284962878904, "discountedContribution": 61.58597061287845, "cumulativeContribution": 586.3859269951985 }, { "age": 9, "survival": 75.20011534839747, "price": 109.27423961217092, "expectedContribution": 64.12632655082139, "discountedContribution": 59.21958668910559, "cumulativeContribution": 650.5122535460199 }, { "age": 10, "survival": 72.56811131120357, "price": 109.82061081023174, "expectedContribution": 62.27839638072377, "discountedContribution": 56.94361800069461, "cumulativeContribution": 712.7906499267436 }, { "age": 11, "survival": 70.02822741531143, "price": 110.36971386428291, "expectedContribution": 60.48317964283381, "discountedContribution": 54.75463350900966, "cumulativeContribution": 773.2738295695774 }, { "age": 12, "survival": 67.57723945577554, "price": 110.92156243360431, "expectedContribution": 58.73919238445822, "discountedContribution": 52.64933128203115, "cumulativeContribution": 832.0130219540356 }, { "age": 13, "survival": 65.21203607482339, "price": 111.47617024577232, "expectedContribution": 57.04499169754697, "discountedContribution": 50.62453368724518, "cumulativeContribution": 889.0580136515825 }, { "age": 14, "survival": 62.92961481220457, "price": 112.03355109700117, "expectedContribution": 55.39917461084813, "discountedContribution": 48.67718276111499, "cumulativeContribution": 944.4571882624307 }, { "age": 15, "survival": 60.7270782937774, "price": 112.59371885248616, "expectedContribution": 53.800377010918304, "discountedContribution": 46.8043357487625, "cumulativeContribution": 998.257565273349 }, { "age": 16, "survival": 58.6016305534952, "price": 113.15668744674858, "expectedContribution": 52.24727259127803, "discountedContribution": 45.00316080771249, "cumulativeContribution": 1050.504837864627 }, { "age": 17, "survival": 56.550573484122864, "price": 113.72247088398231, "expectedContribution": 50.73857182901716, "discountedContribution": 43.270932869768224, "cumulativeContribution": 1101.2434096936443 }, { "age": 18, "survival": 54.571303412178565, "price": 114.2910832384022, "expectedContribution": 49.27302098817116, "discountedContribution": 41.60502965529744, "cumulativeContribution": 1150.5164306818153 }, { "age": 19, "survival": 52.66130779275231, "price": 114.86253865459419, "expectedContribution": 47.84940114920439, "discountedContribution": 40.0029278344092, "cumulativeContribution": 1198.3658318310197 }, { "age": 20, "survival": 50.81816202000597, "price": 115.43685134786716, "expectedContribution": 46.46652726395115, "discountedContribution": 38.46219932969783, "cumulativeContribution": 1244.8323590949708 }, { "age": 21, "survival": 49.03952634930577, "price": 116.01403560460648, "expectedContribution": 45.12324723538058, "discountedContribution": 36.980507755418806, "cumulativeContribution": 1289.9556063303514 }, { "age": 22, "survival": 47.32314292708006, "price": 116.5941057826295, "expectedContribution": 43.81844102156546, "discountedContribution": 35.55560498814345, "cumulativeContribution": 1333.7740473519168 }, { "age": 23, "survival": 45.66683292463226, "price": 117.17707631154263, "expectedContribution": 42.55101976324928, "discountedContribution": 34.18532786411521, "cumulativeContribution": 1376.3250671151661 }, { "age": 24, "survival": 44.06849377227013, "price": 117.76296169310035, "expectedContribution": 41.31992493441995, "discountedContribution": 32.86759499870038, "cumulativeContribution": 1417.644992049586 } ] }, { "title": "Acquisition cohort contribution ledger", "columns": [ { "key": "startMonth", "label": "Acquisition month", "unit": "" }, { "key": "acquired", "label": "Expected customers acquired", "unit": "" }, { "key": "totalRevenue", "label": "Revenue through horizon", "unit": "USD" }, { "key": "totalContribution", "label": "Contribution through horizon", "unit": "USD" } ], "rows": [ { "startMonth": 1, "acquired": 75, "customers": [ 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005, 34.2501246934742, 33.0513703292026 ], "revenue": [ 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851, 4013.329474887077, 3892.227257982359 ], "contribution": [ 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741, 3191.3264822436963, 3098.9943700814965 ], "totalRevenue": 135881.38192302373, "totalContribution": 106323.37440371895 }, { "startMonth": 2, "acquired": 75, "customers": [ 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005, 34.2501246934742 ], "revenue": [ 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851, 4013.329474887077 ], "contribution": [ 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741, 3191.3264822436963 ], "totalRevenue": 131989.15466504137, "totalContribution": 103224.38003363746 }, { "startMonth": 3, "acquired": 75, "customers": [ 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933, 35.49235719531005 ], "revenue": [ 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048, 4138.199649304851 ], "contribution": [ 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544, 3286.38307661741 ], "totalRevenue": 127975.8251901543, "totalContribution": 100033.05355139376 }, { "startMonth": 4, "acquired": 75, "customers": [ 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448, 36.77964476197933 ], "revenue": [ 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444, 4266.955016941048 ], "contribution": [ 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363, 3384.243542653544 ], "totalRevenue": 123837.62554084945, "totalContribution": 96746.67047477636 }, { "startMonth": 5, "acquired": 75, "customers": [ 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423, 38.11362151500448 ], "revenue": [ 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871, 4399.716461156444 ], "contribution": [ 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329, 3484.9895447963363 ], "totalRevenue": 119570.6705239084, "totalContribution": 93362.42693212282 }, { "startMonth": 6, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924, 39.49598084456423 ], "revenue": [ 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052, 4536.608626459871 ], "contribution": [ 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376, 3588.705086190329 ], "totalRevenue": 115170.95406275195, "totalContribution": 89877.43738732648 }, { "startMonth": 7, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215, 40.928477559133924 ], "revenue": [ 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499, 4677.760035532052 ], "contribution": [ 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873, 3695.4765741128376 ], "totalRevenue": 110634.34543629207, "totalContribution": 86288.73230113616 }, { "startMonth": 8, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214, 42.41293011309215 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766, 4823.303209890499 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525, 3805.3928871762873 ], "totalRevenue": 105956.58540076003, "totalContribution": 82593.25572702332 }, { "startMonth": 9, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054, 43.9512229151214 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866, 4973.374794308766 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728, 3918.5454443458525 ], "totalRevenue": 101133.28219086953, "totalContribution": 78787.86283984703 }, { "startMonth": 10, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343, 45.545308720333054 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292, 5128.115685106866 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361, 4035.0282758188728 ], "totalRevenue": 96159.90739656077, "totalContribution": 74869.31739550117 }, { "startMonth": 11, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754, 47.19721110915343 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843, 5287.671162433292 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022, 4154.93809581361 ], "totalRevenue": 91031.7917114539, "totalContribution": 70834.2891196823 }, { "startMonth": 12, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165, 48.90902705611754 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326, 5452.191026662843 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665, 4278.374377316022 ], "totalRevenue": 85744.1205490206, "totalContribution": 66679.35102386869 }, { "startMonth": 13, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358, 50.68292959183165 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142, 5621.829739038326 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536, 4405.4394288343665 ], "totalRevenue": 80291.92952235776, "totalContribution": 62400.97664655267 }, { "startMonth": 14, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267, 52.52117056148358 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465, 5796.746566688142 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282, 4536.238473212536 ], "totalRevenue": 74670.09978331944, "totalContribution": 57995.5372177183 }, { "startMonth": 15, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106, 54.42608348340267 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758, 5977.1057321559465 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604, 4670.879728554282 ], "totalRevenue": 68873.3532166313, "totalContribution": 53459.298744505766 }, { "startMonth": 16, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586, 56.400086511298106 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241, 6163.076567582758 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781, 4809.474491311604 ], "totalRevenue": 62896.24748447535, "totalContribution": 48788.419015951484 }, { "startMonth": 17, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116, 58.44568550393586 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482, 6354.833673686241 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545, 4952.137221591781 ], "totalRevenue": 56733.170916892595, "totalContribution": 43978.94452463988 }, { "startMonth": 18, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365, 60.56547720615116 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103, 6552.557083686482 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479, 5098.9856307388545 ], "totalRevenue": 50378.337243206355, "totalContribution": 39026.8073030481 }, { "startMonth": 19, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499, 62.762152545234365 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451, 6756.432432332103 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451, 5250.140771246479 ], "totalRevenue": 43825.780159519876, "totalContribution": 33927.82167230925 }, { "startMonth": 20, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375, 65.03850004687499 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485, 6966.651130185451 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449, 5405.727129060451 ], "totalRevenue": 37069.34772718777, "totalContribution": 28677.680901062773 }, { "startMonth": 21, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875, 67.397409375 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874, 7183.4105433304485 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874, 5565.872718330449 ], "totalRevenue": 30102.696597002323, "totalContribution": 23271.95377200232 }, { "startMonth": 22, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375, 69.841875 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875, 7406.914178671874 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875, 5730.709178671874 ], "totalRevenue": 22919.286053671873, "totalContribution": 17706.081053671875 }, { "startMonth": 23, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75, 72.375 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875, 7637.371875 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075, 5900.371875 ], "totalRevenue": 15512.371875, "totalContribution": 11975.371875 }, { "startMonth": 24, "acquired": 75, "customers": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 75 ], "revenue": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 7875 ], "contribution": [ 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 6075 ], "totalRevenue": 7875, "totalContribution": 6075 } ] } ], "warnings": [ "Illustrative cash falls below zero. An additional 6,566.68 USD opening cash would cover the modelled cash trough, before any unmodelled financing or contingencies.", "Price expansion compounds for surviving customers. It is a supplied assumption, not a forecast, and may dominate longer-horizon economics.", "Payables exceed inventory days, creating a negative inventory/payable working-capital component. Review whether the operating terms support this cash benefit." ], "summary": "Expected new customers are 75 per month. The 24-month contribution LTV is 1,284.93 USD/customer, or 5.35× CAC. CAC contribution payback occurs in month 4. Closing cash is 553,831.13 USD; the lowest cash balance, including opening cash, is -6,566.68 USD.", "methods": [ "Expected new customers each month = acquisition spend / CAC. Acquisition occurs at the beginning of the month, with first revenue in that month.", "For cohort age a: active customers = cohort size × (1 − churn)^a; price = initial price × (1 + expansion)^a.", "Contribution = revenue − active customers × variable cost. Monthly operating profit subtracts acquisition spend and fixed costs.", "Working capital = revenue × receivable days / 30 + variable cost total × (inventory days − payable days) / 30. Cash flow = operating profit − change in working capital.", "Finite-horizon contribution LTV discounts one customer’s expected contributions at ages 0 to horizon − 1. CAC payback uses undiscounted cohort contribution. Its first recovery crossing is evaluated from exact canonical JSON-number decimals, without a numerical tolerance." ], "limitations": [ "Expected fractional customers and constant acquisition, churn, expansion and cost assumptions. Months have 30 days for working capital.", "Finite-horizon LTV is not infinite lifetime value. No taxes, capex, financing, terminal value, seasonality or saturation.", "Customers surviving at horizon generate no terminal value; working capital is not released at horizon.", "Numerical input precision: use zero or absolute values of at least 0.000000001. Smaller nonzero inputs are rejected explicitly." ] }