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      "key": "ltv",
      "label": "Finite-horizon contribution LTV",
      "value": 971.9445184965266,
      "unit": "USD/customer",
      "detail": "24 months; excludes acquisition cost and fixed costs."
    },
    {
      "key": "ratio",
      "label": "Contribution LTV / CAC",
      "value": 4.049768827068861,
      "unit": "×",
      "detail": ""
    },
    {
      "key": "payback",
      "label": "CAC contribution payback",
      "value": 5,
      "unit": "months",
      "detail": "First cumulative expected contribution recovery, checked with exact canonical decimal inputs."
    },
    {
      "key": "cash",
      "label": "Additional opening cash for trough",
      "value": 368000,
      "unit": "USD",
      "detail": "Keeps modelled cash at or above zero."
    }
  ],
  "tables": [
    {
      "title": "Monthly operating and cash reconciliation",
      "columns": [
        {
          "key": "month",
          "label": "Month",
          "unit": ""
        },
        {
          "key": "customers",
          "label": "Active customers",
          "unit": ""
        },
        {
          "key": "revenue",
          "label": "Revenue",
          "unit": "USD"
        },
        {
          "key": "variableCosts",
          "label": "Variable costs",
          "unit": "USD"
        },
        {
          "key": "contribution",
          "label": "Contribution",
          "unit": "USD"
        },
        {
          "key": "acquisitionSpend",
          "label": "Acquisition spend",
          "unit": "USD"
        },
        {
          "key": "fixedCosts",
          "label": "Fixed costs",
          "unit": "USD"
        },
        {
          "key": "operatingProfit",
          "label": "Operating profit",
          "unit": "USD"
        },
        {
          "key": "workingCapital",
          "label": "Working capital",
          "unit": "USD"
        },
        {
          "key": "workingCapitalChange",
          "label": "Working-capital change",
          "unit": "USD"
        },
        {
          "key": "cashFlow",
          "label": "Cash flow",
          "unit": "USD"
        },
        {
          "key": "cash",
          "label": "Closing cash",
          "unit": "USD"
        }
      ],
      "rows": [
        {
          "month": 1,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 138000
        },
        {
          "month": 2,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 116000
        },
        {
          "month": 3,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 94000
        },
        {
          "month": 4,
          "newCustomers": 0,
          "customers": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 72000
        },
        {
          "month": 5,
          "newCustomers": 0,
          "customers": 0,
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          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 50000
        },
        {
          "month": 6,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 28000
        },
        {
          "month": 7,
          "newCustomers": 0,
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          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": 6000
        },
        {
          "month": 8,
          "newCustomers": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -16000
        },
        {
          "month": 9,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -38000
        },
        {
          "month": 10,
          "newCustomers": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
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          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -60000
        },
        {
          "month": 11,
          "newCustomers": 0,
          "customers": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -82000
        },
        {
          "month": 12,
          "newCustomers": 0,
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          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -104000
        },
        {
          "month": 13,
          "newCustomers": 0,
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          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -126000
        },
        {
          "month": 14,
          "newCustomers": 0,
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          "cashFlow": -22000,
          "cash": -148000
        },
        {
          "month": 15,
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          "contribution": 0,
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          "cashFlow": -22000,
          "cash": -170000
        },
        {
          "month": 16,
          "newCustomers": 0,
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          "contribution": 0,
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          "cashFlow": -22000,
          "cash": -192000
        },
        {
          "month": 17,
          "newCustomers": 0,
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          "contribution": 0,
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          "fixedCosts": 22000,
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          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -214000
        },
        {
          "month": 18,
          "newCustomers": 0,
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          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
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          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -236000
        },
        {
          "month": 19,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
          "operatingProfit": -22000,
          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -258000
        },
        {
          "month": 20,
          "newCustomers": 0,
          "customers": 0,
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          "contribution": 0,
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          "fixedCosts": 22000,
          "operatingProfit": -22000,
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          "cashFlow": -22000,
          "cash": -280000
        },
        {
          "month": 21,
          "newCustomers": 0,
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          "contribution": 0,
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          "fixedCosts": 22000,
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          "workingCapital": 0,
          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -302000
        },
        {
          "month": 22,
          "newCustomers": 0,
          "customers": 0,
          "revenue": 0,
          "variableCosts": 0,
          "contribution": 0,
          "acquisitionSpend": 0,
          "fixedCosts": 22000,
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          "workingCapital": 0,
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          "cashFlow": -22000,
          "cash": -324000
        },
        {
          "month": 23,
          "newCustomers": 0,
          "customers": 0,
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          "contribution": 0,
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          "fixedCosts": 22000,
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          "workingCapitalChange": 0,
          "cashFlow": -22000,
          "cash": -346000
        },
        {
          "month": 24,
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          "fixedCosts": 22000,
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          "cash": -368000
        }
      ]
    },
    {
      "title": "One-customer contribution and retention curve",
      "columns": [
        {
          "key": "age",
          "label": "Customer age",
          "unit": "months"
        },
        {
          "key": "survival",
          "label": "Retention probability",
          "unit": "%"
        },
        {
          "key": "price",
          "label": "Retained customer price",
          "unit": "USD/month"
        },
        {
          "key": "expectedContribution",
          "label": "Expected contribution",
          "unit": "USD/month"
        },
        {
          "key": "discountedContribution",
          "label": "Discounted contribution",
          "unit": "USD"
        },
        {
          "key": "cumulativeContribution",
          "label": "Undiscounted cumulative",
          "unit": "USD"
        }
      ],
      "rows": [
        {
          "age": 1,
          "survival": 100,
          "price": 85,
          "expectedContribution": 61,
          "discountedContribution": 61,
          "cumulativeContribution": 61
        },
        {
          "age": 2,
          "survival": 96.5,
          "price": 85.425,
          "expectedContribution": 59.275124999999996,
          "discountedContribution": 58.68824257425742,
          "cumulativeContribution": 120.275125
        },
        {
          "age": 3,
          "survival": 93.1225,
          "price": 85.85212499999997,
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          "cumulativeContribution": 177.87337010312498
        },
        {
          "age": 4,
          "survival": 89.86321249999999,
          "price": 86.28138562499997,
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          "discountedContribution": 54.32204172580455,
          "cumulativeContribution": 233.84142401526316
        },
        {
          "age": 5,
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          "discountedContribution": 52.261262653998806,
          "cumulativeContribution": 288.22470350067755
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        {
          "age": 6,
          "survival": 83.68287006031248,
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          "discountedContribution": 50.27800016373446,
          "cumulativeContribution": 341.0673869716919
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        {
          "age": 7,
          "survival": 80.75396960820154,
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          "cumulativeContribution": 392.41244723249827
        },
        {
          "age": 8,
          "survival": 77.92758067191448,
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          "cumulativeContribution": 442.30168339674105
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        {
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          "survival": 75.20011534839747,
          "price": 88.46009873366218,
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          "discountedContribution": 44.76498907885402,
          "cumulativeContribution": 490.7757519981459
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        {
          "age": 10,
          "survival": 72.56811131120357,
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          "cumulativeContribution": 537.8741973130768
        },
        {
          "age": 11,
          "survival": 70.02822741531143,
          "price": 89.34691122346712,
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          "discountedContribution": 41.42709307349445,
          "cumulativeContribution": 583.635480913528
        },
        {
          "age": 12,
          "survival": 67.57723945577554,
          "price": 89.79364577958444,
          "expectedContribution": 44.461529555154534,
          "discountedContribution": 39.851923457403885,
          "cumulativeContribution": 628.0970104686826
        },
        {
          "age": 13,
          "survival": 65.21203607482339,
          "price": 90.24261400848235,
          "expectedContribution": 43.19815734411752,
          "discountedContribution": 38.3361712679193,
          "cumulativeContribution": 671.2951678128001
        },
        {
          "age": 14,
          "survival": 62.92961481220457,
          "price": 90.69382707852476,
          "expectedContribution": 41.97016848403342,
          "discountedContribution": 36.8776173320826,
          "cumulativeContribution": 713.2653362968335
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        {
          "age": 15,
          "survival": 60.7270782937774,
          "price": 91.14729621391737,
          "expectedContribution": 40.776591143980234,
          "discountedContribution": 35.474124320830484,
          "cumulativeContribution": 754.0419274408138
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        {
          "age": 16,
          "survival": 58.6016305534952,
          "price": 91.60303269498695,
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          "discountedContribution": 34.12363377989649,
          "cumulativeContribution": 793.6584069036886
        },
        {
          "age": 17,
          "survival": 56.550573484122864,
          "price": 92.06104785846188,
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          "discountedContribution": 32.824163266053716,
          "cumulativeContribution": 832.1473197869522
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        {
          "age": 18,
          "survival": 54.571303412178565,
          "price": 92.52135309775416,
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          "discountedContribution": 31.573803585077226,
          "cumulativeContribution": 869.5403152880577
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        {
          "age": 19,
          "survival": 52.66130779275231,
          "price": 92.98395986324292,
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          "cumulativeContribution": 905.8681707192688
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        {
          "age": 20,
          "survival": 50.81816202000597,
          "price": 93.44887966255912,
          "expectedContribution": 35.29264418799827,
          "discountedContribution": 29.21313030173423,
          "cumulativeContribution": 941.1608149072671
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        {
          "age": 21,
          "survival": 49.03952634930577,
          "price": 93.91612406087191,
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          "discountedContribution": 28.099341052404167,
          "cumulativeContribution": 975.4473509885116
        },
        {
          "age": 22,
          "survival": 47.32314292708006,
          "price": 94.38570468117626,
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          "discountedContribution": 27.027706475518528,
          "cumulativeContribution": 1008.7560786150171
        },
        {
          "age": 23,
          "survival": 45.66683292463226,
          "price": 94.85763320458213,
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          "discountedContribution": 25.99664551262365,
          "cumulativeContribution": 1041.1145155849024
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        {
          "age": 24,
          "survival": 44.06849377227013,
          "price": 95.33192137060504,
          "expectedContribution": 31.43490332684571,
          "discountedContribution": 25.00463572985356,
          "cumulativeContribution": 1072.549418911748
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      ]
    },
    {
      "title": "Acquisition cohort contribution ledger",
      "columns": [
        {
          "key": "startMonth",
          "label": "Acquisition month",
          "unit": ""
        },
        {
          "key": "acquired",
          "label": "Expected customers acquired",
          "unit": ""
        },
        {
          "key": "totalRevenue",
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          "unit": "USD"
        },
        {
          "key": "totalContribution",
          "label": "Contribution through horizon",
          "unit": "USD"
        }
      ],
      "rows": [
        {
          "startMonth": 1,
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            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "contribution": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "totalRevenue": 0,
          "totalContribution": 0
        },
        {
          "startMonth": 23,
          "acquired": 0,
          "customers": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "revenue": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "contribution": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "totalRevenue": 0,
          "totalContribution": 0
        },
        {
          "startMonth": 24,
          "acquired": 0,
          "customers": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "revenue": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "contribution": [
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0,
            0
          ],
          "totalRevenue": 0,
          "totalContribution": 0
        }
      ]
    }
  ],
  "warnings": [
    "Illustrative cash falls below zero. An additional 368,000 USD opening cash would cover the modelled cash trough, before any unmodelled financing or contingencies.",
    "Price expansion compounds for surviving customers. It is a supplied assumption, not a forecast, and may dominate longer-horizon economics.",
    "Payables exceed inventory days, creating a negative inventory/payable working-capital component. Review whether the operating terms support this cash benefit."
  ],
  "summary": "Expected new customers are 0 per month. The 24-month contribution LTV is 971.94 USD/customer, or 4.05× CAC. CAC contribution payback occurs in month 5. Closing cash is -368,000 USD; the lowest cash balance, including opening cash, is -368,000 USD.",
  "methods": [
    "Expected new customers each month = acquisition spend / CAC. Acquisition occurs at the beginning of the month, with first revenue in that month.",
    "For cohort age a: active customers = cohort size × (1 − churn)^a; price = initial price × (1 + expansion)^a.",
    "Contribution = revenue − active customers × variable cost. Monthly operating profit subtracts acquisition spend and fixed costs.",
    "Working capital = revenue × receivable days / 30 + variable cost total × (inventory days − payable days) / 30. Cash flow = operating profit − change in working capital.",
    "Finite-horizon contribution LTV discounts one customer’s expected contributions at ages 0 to horizon − 1. CAC payback uses undiscounted cohort contribution. Its first recovery crossing is evaluated from exact canonical JSON-number decimals, without a numerical tolerance."
  ],
  "limitations": [
    "Expected fractional customers and constant acquisition, churn, expansion and cost assumptions. Months have 30 days for working capital.",
    "Finite-horizon LTV is not infinite lifetime value. No taxes, capex, financing, terminal value, seasonality or saturation.",
    "Customers surviving at horizon generate no terminal value; working capital is not released at horizon.",
    "Numerical input precision: use zero or absolute values of at least 0.000000001. Smaller nonzero inputs are rejected explicitly."
  ]
}
